Tag Archive: National Association of Realtors


A Christmas tree inside a home.

One of the great debates in real estate concerns the prospect of keeping a house on the market during the holiday season. Some argue that the time between Thanksgiving and New Year’s Eve is busy enough without the worry of buying a home, while proponents like the prospects since those shopping are generally more serious about buying.

A downside for the seller is that the hectic time of year makes it harder to get your home ready at the drop of a hat if a call comes in. People are busy making food, wrapping presents and preparing for a house-full of guests.

However, your house will also be decorated with beautiful lights and decorations and will create a festive elegance to a home that will attract buyers.

Some agents believe that keeping your house on the market will have you appealing to a much smaller inventory of buyers who have very specific needs that your home might not match. Others counter that less inventory over the holidays means less competition and since more people have vacations this time of year, they actually have more time to search for their ideal home.

The holidays can provide a breather for homes that have been on the market awhile, as some use the time to remove property from the market in favor of a fresh start in January. However, you risk losing the buyer who may have been looking in December to capture tax benefits that many consider with their need to buy a home.

What’s the best solution? Of course it’s up to individual homeowners and their respective circumstances. Prospective sellers should discuss their holiday prospects in detail with their Prudential Real Estate agent. Working together, they can make holiday wishes come true.

Prudential Showcase Properties is an independently owned and operated member of BRER Affiliates Inc. Used under license with no other affiliation with Prudential.  Equal Housing Opportunity.

Selling in Colder Months

Fireplace, Frank Lloyd Wright Home and Studio

Fireplace, Frank Lloyd Wright Home and Studio (Photo credit: Wikipedia)

While the warmer months are generally regarded as the time for home sellers to get their property ready for sale, marketing the home in winter and early spring is just as important. Homebuyers are out looking for homes 12 months a year and there’s no reason to drop the ball on sprucing up a home December through March.

Here are some tips for selling a home in the winter months.

Heat it up: If you are planning an open house or have showings scheduled, turn up the thermostat and make the home warm and inviting. A cold home shopper will race through a house and start questioning the windows and insulation.

Light it up: For homes with fireplaces, this is the perfect opportunity to show the potential buyer how cozy a fireplace can be. Leave some marshmallows and sticks nearby and invite those seeing the home to test it out.

Take care of snow and ice: For those selling in heavy wintry climates, make sure that the walk is clear, the driveway is shoveled and put down salt to control any icy surfaces. If a buyer pulls up to the house and has to slush through inches of snow, they may not even bother to enter. For those who aren’t currently living in the home that is for sale, make sure to hire someone to clear it for you.

Use photographs: If you have a beautiful lawn, stellar landscaping or an outdoor pool or deck, many times these are quickly overlooked or passed by because of the colder months. Take some eye-catching photos of these amenities during the warm months and display them during a winter showing so buyers can get a better understanding of what the outside truly offers.

Schedule Open Houses: There are still many who don’t believe that selling in the winter is a good idea, so it’s a great time to take advantage of less competition. Many serious buyers often come out during the winter months, including corporate clients who usually need to relocate within the first quarter of the year.

Emphasize the Positives:  Is your property near public transportation to make it easier to get to work or doctor visits? Is it within walking distance of stores?  If so, accentuate these features.

Since a lot of people are waiting until spring to put their home on the market, having a home ready in winter is a great way to beat the rush.

Prudential Showcase Properties is an independently owned and operated broker member of BRER Affiliates, Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Equal Housing Opportunity. 

Preparing Your Home For Showing

Once you’ve decided to sell your home, there are a number of things that you can do to help get the best possible price in the shortest amount of time.

Your REALTOR® is an expert in marketing homes. However, selling you home is a joint effort with you playing an important role in the final results. Your major role is making your home attractive as possible to potential buyers.

Remember that first impressions count. You should do everything you can to make that first impression a positive one. People who consider buying your home will be as critical as you are in searching for a new home.

Here are some tips from Prudential Showcase Properties, which have proven invaluable to homeowners in preparing their homes for showing.

EXTERIOR

Since the exterior of your home will be the first thing a prospective buyer sees, it is very important to create a good impression.

  1. Keep the lawn trimmed and edged. Weed and cultivate flower gardens. Trim shrubs and eliminate dead trees or branches. Pick up any toys, debris, and lawn equipment.
  2. Repair any fences and gates. Give them a fresh coat of paint, if necessary.
  3. Is the exterior wall painted, the roof in good condition, as well as the gutters and downspouts?
  4. Wash down driveways and sidewalks. Check them for cracking and crumbling.
  5. Replace any cracked windows and torn screens.
  6. The entrance should be clean and in good repair. The doorbell and front door must be in good working condition.

INTERIOR

Start with a full housecleaning from top to bottom. Don’t let dirt and clutter obscure your home’s good points. Discard unused and unnecessary items in storage areas and closets. Eliminating clutter will give your home a more spacious look.

  1. Walls should be clean and free of smudges, fingerprints, and dents. Consider a fresh coat of paint if a good washing doesn’t do the trick. Inspect woodwork and wallpaper for problem areas.
  2. Arrange furniture to make each room appear more spacious and attractive. If a piece of furniture is badly worn, store it temporarily in the attic or at your neighbor’s house.
  3. Wash windows and sills until sparkling clean. Curtains and drapes should be freshly laundered.
  4. Shampoo rugs and carpets. Floors should be waxed.
  5. Repair loose doorknobs, warped drawers, and sticking doors and windows.
  6. Fix leaky faucets and eliminate water discoloration in the sinks.
  7. Tighten loose stair banisters, and be sure steps are free of objects.
  8. Light fixtures should be in good repair. Replaced discolored or cracked switch plates.
  9. Clean out closets to display their roominess. Be sure clothes are hung neatly and shoes and other objects are tidily arranged.
  10. Bathrooms should be sparkling clean. Repair caulking in tubs and showers.
  11. Bedrooms should appear neat with attractive spreads and curtains.
  12. Clean and organize the basement, attic, and garage.

DON’T OVER IMPROVE

Many families tend to learn to live with broken doorknobs and cracked windows. All of these little things should be fixed because no prospective buyer wants to do the things you have let stack up.

Use caution when planning major improvements that you think will enable you to get more for your house than you paid for it. Of course an investment in a paint job where it’s obviously needed will be well worth the cost. The same is true with carpeting that is shabby enough to be a turn-off.

Most people out shopping for a house would rather plan their own major changes, and you are usually wiser to sell them the potential at a price they can afford.

SHOWING THE HOUSE

  1. The television and radio should be turned off. Let the salesperson and buyer talk free of disturbances.
  2. Send children and pets outdoors to play. This will eliminate confusion and keep the prospect’s attention focused on your home. It would be better if you could leave your house during the showing.
  3. Leave drapes open for light and airiness. If it’s evening, all lights should be turned on to give the rooms a larger appearance and cheerful effect.
  4. Be sure the kitchen sink is free of dishes and rooms are uncluttered.
  5. Be courteous but don’t force conversation with the potential buyer. They want to inspect your house – not pay a social call. Again, if possible you should not be at home during the showing.
  6. Never apologize for the appearance of your home. After all, it has been lived in. Let the trained salesperson answer any objections.
  7. The salesperson knows the buyer’s requirements and can better emphasize the features of your home when you don’t tag along. You will be called if needed.
  8. Let your REALTOR® discuss price, terms, possession, and other factors with the customer. Your REALTOR® is better qualified to bring negotiations to a favorable conclusion.

Your REALTOR® is an experienced professional who will be able to view your home objectively and make suggestions that will improve the appearance of your home and its stability.

Create a free website or blog at WordPress.com.
[ Back to top ]
%d bloggers like this: